ColourBlind is a design studio that aims to emphasize content driven, functional communication in graphic design. Today’s design world is filled with visuals. Everything revolves around how it looks, how fast it catches the eye and how long it keeps your attention. Our world is also turning designs around at a much faster pace, and visual aesthetics hit priority #1 on the list.
If, for just a second, we were to replace the word ‘visual’ with ‘colour’, we in that way are reminded that sometimes design needs to be seen from a ColourBlind perspective. Visual aesthetics would then be put to the side allowing for concept and process to rise in place.
Our studio does just that. Concept and process is very important to us, what lies behind the visual is still considered as a strong foundation to what it supports: the aesthetics. We try to approach design from an instinctive and pragmatic point of view, and to allow visual characteristics to strengthen, but not to overpower communications.
Vision disabilities such as colour blindness or colour deficiency affect around 10% of the population. Although often seen as a disability, we aim to highlight the positive capacities of such conditions.
Through the use of our skills, we have developed different approaches in dealing with graphic design. Perspectives and priorities shift when the visual capacity of viewer is limited. And although this might sound like a negative point, it allows for the development of other aspects and characteristics.
Colour is replaced by texture and shape, and the subtleties of hues and tones are no longer a sensitive task waiting to be tackled. Strong and clear visuals (now based in form and feel) dominate communications that are legible to all individuals whether vision disabled or not.
This keen perspective on visual communication is one of our trademarks in this bountiful swamp of graphic designers in the Netherlands. We take a negative disability and nurture it into a positive force.